Why You Need a Sales Funnel Part III

Your funnel begins at the front end, which is where all of your marketing tools are. Whether you use SEO, pay per click advertising, Web2 promotion, ezine advertising and any of a large number of lead creating techniques, your objective at the front end is to get an opt-in, which is basically a volunteer jumping into your funnel.

At the front end you are look for people to give you permission to contact them. Once in the funnel, you start the process of qualifying and disqualifying leads. Disqualification is an important part of a sale funnel You must spend the bulk of your time on qualified leads, review of clickfunnels who are interested in your products, not those who have little interest. Your front end is about capturing leads, and keeping those that show interest in what you have to offer.

You don’t make money at the front end, just fill your funnel. The back end is where the money is made. Your back end customers have filtered down the funnel, opting for free offers, and paying initially for inexpensive items, then other higher priced products. At the back end, they are exposed to the highest priced products such as audio and video products, seminars, mentoring or even highly priced ebooks.

Your sales funnel allows you to analyze every step of the process and decide where your efforts are best expended at any one time. Internet marketers that use sales funnels have a more focused route to follow, and are on top of their business day after day, and fully aware of the potential of their lists and how to maximize them. That is why you need a sales funnel to maximize your business potential.

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